Web Design
ShopEase Redesign Sprint
SEC: Powering Equity in the Green Economy
Year :
2025
Industry :
Solar
Client :
ShopEase
Project Duration :
3 weeks
Problem :
Many underserved communities are often left out of the global shift toward sustainable energy due to high costs and lack of accessible information. For a nonprofit like SEC, the challenge was to create a digital presence that feels both authoritative and community-focused, encouraging donations while simultaneously inviting local participation in a complex "green economy."
Solution :
I created a clean, modern, and accessible UI that emphasizes Justful Community values. The design features a bold "Powering Equity" hero section with high-contrast Call-to-Action (CTA) buttons like "Join the Movement" and "Donate Now" to drive user engagement. By using a natural color palette—vibrant sky blue and earthy greens—the website visually connects technology with sustainability and community growth.
Challenge :
The main challenge was balancing the nonprofit’s mission with a professional "FinTech" or "GreenTech" aesthetic to build trust with large-scale donors. We had to ensure that the messaging remained clear and urgent without being overwhelming. Strategically placing the "Donate" options in the header and hero section ensures high visibility for fundraising goals while keeping the educational content front and center.
Summary :
The core objective of the SEC (Sustainable Energy Communities) project was to design a platform that seamlessly bridges the gap between renewable energy and social justice. The website features a clean layout with prominent headings, a cohesive blue and green color palette to symbolize trust and sustainability, and high-visibility "Join the Movement" call-to-action buttons to facilitate instant user engagement. This project demonstrates how impactful, purpose-driven design can effectively build credibility for social causes, driving both community participation and donor contributions.
